Why Enter the Awards?
Why enter the Garden Retail Awards?
A chance to reflect...
One of the most rewarding aspects of entering the Garden Retail Awards is the process of taking time out from your busy schedules to reflect on your successes and achievements over the past year. Whether this is as a team or individually, it is important to think about the reasons for your success; what happened, how did you achieve it, and what do you think makes your pets and wildlife department, customer service, planteria or sales team an Award winner? All these questions will need to be addressed when choosing the categories you enter and when writing your submission.
And the shortlisted are…
Just by being shortlisted for a Garden Retail Award is an incredible boost for any individual, team or garden centre. Hundreds of people enter the Awards every year and being shortlisted marks you, your team, and garden centre as top of its industry. It is most importantly a testament to the project you entered and a reflection of the time and effort you put into your submission. With increasing levels of competition within the industry it is paramount to single your company and garden centre out as a marker of excellence.
If you compare the cost to enter to the amount of value gained from being nominated for a Garden Retail Award the levels of return are obvious. The shortlist is heavily covered by HorticultureWeek and Garden Retail magazine, both online and in print, and is great promotional stream for your garden centre. The motivational boost being shortlisted gives a team has a lasting effect on morale, and in terms of value is much more beneficial than alternative options such as taking the whole team out for lunch or throwing a party.
A chance to celebrate…
The benefits of winning a Garden Retail Award, being highly commended or a finalist are clear to see. The excitement of the awards ceremony, the internal and external PR and the fulfilment are all beneficial factors that result from entering the Garden Retail Awards. Research has shown that having a marker of success against your brand or company name can win new business as well as encourage growth and development.
